Senior Management Team
Luis Guillermo Franco Carrillo, Mexican, holds a Bachelor’s degree in Chemical Engineering from Instituto Tecnológico y de Estudios Superiores de Monterrey, and obtained a Master of Business Administration degree from Stanford Graduate School of Business in 2004. He joined CEMEX in 1999 through its management training program. Mr. Franco was assigned to the CEMEX’s operations in the United Kingdom, assuming the positions of Manager for Strategic Planning from 2006 to 2007, Director for Strategic Planning from 2007 to 2009 and Director for Business Performance from 2009 to 2010. He has held other key management positions, including head of CEMEX’s operations in Hungary from 2010 to 2011, Aggregates Vice President for CEMEX Mexico from 2011 to 2014, Industrial Channel Sale Vice President for CEMEX Mexico from 2014 to 2016, and Builders Segment Vice President for CEMEX Mexico in 2016. Mr. Franco was appointed as country head for CEMEX’s operations in the Philippines effective from June 1, 2022. He was elected as a member of the Board of Directors during CHP’s annual stockholders’ meeting held on June 1, 2022, and he was appointed as the President & Chief Executive Officer of CHP during the organizational board meeting. He was re-elected as a member of the Board of Directors during CHP’s annual stockholders’ meeting held on June 7, 2023 and he continues to serve as CHP’s President & Chief Executive Officer.
Steve Kuansheng Wu, Taiwanese, has an MBA (Finance) from Drexel University and an MBA (Accounting) from New South Wales University. He also holds a Bachelor’s degree in Business Mathematics from Soochow University. He has participated in CEMEX’s global leadership programs, and since 2001 has held positions in the accounting areas for several business units of CEMEX in Asia. In 2011 he became Asia Management Financial Service Manager based in CEMEX Philippines. On December 6, 2017, he was appointed as Treasurer & CFO and Business Services Organization Director of the Company, in view of the retirement of Mr. Vincent Paul Piedad from the organization.
Irma del Mundo Aure, Filipino, holds a Bachelor of Arts degree in Behavioral Science and a Master in Business Administration degree. She was the Asia Region Head – HR Services and Solutions of Procter & Gamble (P&G) from June 2017 until June 30, 2019, responsible for the organization’s HR technology and operations for the Asia region. Prior to assuming the regional position, Ms. Aure was the Country HR Head, Associate Director of P&G Philippines from August 2013 to May 2017. She was appointed by the Board of Directors as Vice President for Human Capital and Organization of the Company effective on July 15, 2019.
Edwin P. Hufemia, Filipino, holds a degree in Bachelor of Science (Chemical Engineering) from the University of the Philippines and Master of Engineering (Industrial Systems Engineering) from the Asian Institute of Technology, Thailand. He joined CEMEX Philippines in 2001 when he was appointed as Logistics Planning Manager and has since held several management positions, including Vice President for Commercial and Logistics for CEMEX Philippines from 2004 to 2010, and Managing Director for CEMEX Bangladesh. On October 24, 2017 he was appointed as the Company’s Vice President for Supply Chain.
Roberto Martin Javier, Filipino holds a degree in Bachelor of Science and Commerce, Major in Marketing Management, from the De La Salle University in Manila. Throughout his career of over 15 years with CEMEX, Mr. Javier has accumulated extensive experience in sales, marketing, commercial administration and commercial strategy. Mr. Javier has participated in the CEMEX global leadership programs and other executive programs from the Asian Institute of Management. In 2014, Mr. Javier became the Vice President for Commercial (Cement) for the CEMEX Philippines group of companies. Mr. Javier has served as the Company’s Vice President for Commercial (Cement) and is Vice President for Commercial – Institutional Segment since October 24, 2017. In 2014, Mr. Javier became the Vice President for Commercial (Cement) for the CEMEX Philippines group of companies. Mr. Javier has served as the Company’s Vice President for Commercial (Cement) and was appointed as Vice President for Commercial (Institutional Segment) on October 24, 2017. Effective from October 15, 2021, he assumed the position of Vice President for Commercial (Distribution Segment).
Jesús Ortiz de la Fuente, Mexican, holds a Bachelor’s degree in Mechanical Engineering from Instituto Tecnológico y de Estudios Superiores de Monterrey and he obtained in 2010 a Master of Business Administration degree from Stanford Graduate School of Business. He joined CEMEX in 2004 through its executive trainee program. During the earlier stage of his career in CEMEX, Mr. Ortiz was based in the United Kingdom, Germany and Monterrey, Mexico and was primarily immersed in the enterprise risk management area of the organization. From 2013 to 2014 he held the position of the Enterprise Risk Management Director of CEMEX Colombia, and from 2015 to 2018 he was the Investor Relations Officer of Cemex Latam Holdings, S.A., a publicly-listed company. In 2018, Mr. Ortiz returned to CEMEX’s operations in Mexico when he assumed the position of Strategic Planning Director (Industrial Customers, Operations & Supply Chain), a position he held until he was appointed in 2020 as the Commercial Development Director of the Distribution Channel of CEMEX Mexico (the largest customer segment of said operation). In view of the resignation of Alejandro Garcia Cogollos as Board member and executive officer of CHP, the Board of Directors during its meeting held on July 28, 2022 elected Mr. Ortiz as a member of the Board of Directors effective on July 29, 2022 and appointed him as Vice President for Strategic Planning effective on August 1, 2022. Mr. Ortiz was elected as a member of the Board of Directors during CHP’s annual stockholders’ meeting held on June 7, 2023.
Santiago Ortiz García, Mexican, holds a Bachelors degree in Industrial Engineering and Manufacturing Administration. He obtained his Masters degree in Occupational Risk Prevention at the Universidad a Distancia de Madrid, Spain and also a Master of Science in Production and Cement & Concrete Technology at Universidad Regiomontana, Mexico. Joining CEMEX in 1997, Mr. Ortiz’ assignments exposed him to several cement production processes and he has worked in numerous cement plants within the organization. He joined CEMEX Philippines in 2017 as Operations and Technical Manager and was promoted to Process and Quality Director for Asia, Middle East and Africa (AMEA) CEMEX region in July 2019. Since January 2020, he has been the plant director of the cement plant of SOLID Cement Corporation located in Antipolo, Rizal and is responsible for the overall plant operations. On June 2, 2021, the Board of Directors appointed Mr. Ortiz as the Company’s Director for Solid Cement Plant, Operations & Technical, reporting directly to the President & CEO. On December 15, 2022, Mr. Ortiz was also appointed as Vice President of Cement Operations and Technical effective on January 1, 2023.
Adrian V. Bancoro, Filipino, is a licensed attorney and a certified public accountant. He obtained his Bachelor of Laws from San Beda College and his Bachelor of Science degree in Accountancy from the De La Salle University. Prior to joining CEMEX, Mr. Bancoro worked as Tax Manager with PricewaterhouseCoopers—Manila from 2003 to 2008. In 2008, he became the Tax and Corporate Counsel of Filinvest Land, Inc., a position he held until 2012. He has participated in CEMEX’s Achieve Leadership Program. He is a member of the Integrated Bar of the Philippines, Philippine Institute of Certified Public Accountants and Tax Management Association of the Philippines. In 2012, Mr. Bancoro became the Tax Director of the CEMEX Philippines group of companies. Mr. Bancoro currently serves as our Tax Director, a position he has held since February 29, 2016.
Romeo Guilder Bringas, Filipino, holds a Bachelor of Science in Commerce Major in Computer Applications and Information Science from San Beda College (Mendiola, Manila). He started his career in CEMEX Philippines in 2002 and was an Area Sales Manager handling various areas and regions from Bicol, NCR, South Luzon, as well as Offshore VisMin markets. In 2018, he assumed the role of Commercial Manager for Bicol, Eastern Visayas, & South Luzon Offshore. On October 27, 2021 the Board of Directors appointed him as the Company’s Commercial Director (Institutional Segment), with retroactive effect from 15 October 2021.
Pierre Ignatius C. Co. , Filipino Citizen, holds a Bachelor of Science degree in Management Engineering from the Ateneo de Manila University. He joined CEMEX Philippines in 2011 as Executive Assistant to the Regional President for Asia, and, in 2014, assumed the role of Financial Planning Manager under the Strategic Planning Department. In 2016, he became Investor Relations Manager of the company. He completed the CEMEX Management Development Program at the Asian Institute of Management in 2017. On June 6, 2019, he was appointed by the Board of Directors as Investor Relations Director effective on June 7, 2019.
Ma. Virginia Lacson - Del Rosario, Filipino, holds a Bachelor of Science in Commerce, Major in Business Management from De La Salle University and a Masters in Business Administration from De La Salle University Graduate School of Business. She completed the Management Development Programs of the Asian Institute of Management and Training Institute for Managerial Excellence, Inc. She joined CEMEX Philippines in 2001 as Commercial Administration Manager, and her major responsibilities since then included among others, the design and implementation of credit processes and procedure and managing the team of credit analysts responsible for evaluation transactional risks. On October 24, 2017, she was appointed as the Corporation’s Customer Experience Director.
Christer James Ray A. Gaudiano, Filipino, holds a Bachelor of Arts degree major in Legal Management and a Juris Doctor degree from the University of Santo Tomas (UST). He likewise holds an international certification from Harvard University-edX Program and from the International Air Transport Association. He joined CEMEX Philippines in July 2018 as Legal Manager and handled transactions and projects in labor, procurement, supply chain, contracts, litigation and account receivables, and government affairs. On June 2, 2021, Mr. Gaudiano was appointed by the Board of Directors as the Company’s Public Affairs Director. On October 27, 2021, he was appointed by the Board of Directors as Director for Enterprise Risk Management, Corporate Communications and Public Affairs effective from November 1, 2021.
Erlinda Cari Lizardo, Filipino, holds a Bachelor of Arts in Communication Arts from the University of Santo Tomas and took Masteral Units in Broadcast Journalism from the University of the Philippines. She joined CEMEX Philippines in 2003 as Corporate Communications Manager supporting the communication and reputation management requirements of CEMEX Philippines. She is also directly involved in the implementation of social responsibility initiatives of the company. She completed CEMEX’s Management Development Program at the Asian Institute of Management. Prior to joining CEMEX, she worked at the Office of the Press Secretary in Malacañang handling presidential coverages and media relations. She also served as Legislative Officer at the House of Representatives handling legislative research and government affairs. She was also part of the public relations team at USAID which handled communications requirements for energy and environmental projects. On June 24, 2020, she was appointed by the Board of Directors as Corporate Communications Director.
Gery L. Rota, Filipino, is a licensed Mechanical Engineer and holds a Bachelor of Science degree in Mechanical Engineering from the University of San Jose Recoletos. Mr. Rota completed the Cement Master Class in Monterrey, Mexico in year 2008 and the Management Development Program for Executives at the Asian Institute of Management in year 2017. Mr. Rota joined CEMEX Philippines in 1997 as a field Engineer at the cement plant of APO Cement Corporation in Naga, Cebu and later assumed leadership roles of various teams in cement operations. He became the Manager of the Clinker Group in year 2010 and later appointed as Production Manager. Since November 2013, he has been the plant director of the APO Cement plant, and is responsible for the overall plant operations. On June 2, 2021, the Board of Directors appointed Mr. Rota as the Company’s Director for APO Cement Plant, Operations & Technical, reporting directly to the President & CEO.
Dino Wilson Segundo, Filipino, is a practicing attorney with over twenty years of experience in the areas of Litigation and Alternative Dispute Resolution. He obtained his Bachelor of Arts Degree in Economics in 1993 and, thereafter, his Bachelor of Laws Degree in 1998. After passing the 1999 Philippine bar exams, he immediately joined the Soo, Gutierrez, Leogardo & Lee Law Offices as Associate Attorney, focusing on Labor Law, Civil Law, and Criminal Law. Between 2001 and 2007, he was a Senior Associate Attorney at the Carag, Caballes, Jamora & Somera Law Offices, adding Intellectual Property Law and Maritime Law to his fields of specialization. Mr. Segundo joined CEMEX in 2007 as Senior Legal Manager and currently serves as the Company’s Legal Director. He participated in CEMEX’s Management Development Program at the Asian Institute of Management in 2017. Mr. Segundo is a member of the Board of Directors of the following subsidiaries of the Company: APO Cement Corporation, Solid Cement Corporation, Triple Dime Holdings, Inc., Edgewater Ventures Corporation, Sandstone Strategic Holdings, Inc., Bedrock Holdings, Inc., Enerhiya Central, Inc., Ecocast Builders, Inc., and Ecopavements, Inc.. He is also a member of the Board of Directors of the Company’s affiliates, Cemex Asian South East Corporation and Cemex Strategic Philippines, Inc..
Juan Carlos Soto Carbajal, Spaniard, holds a Bachelor’s degree in Engineering. He joined CEMEX in the United Arab Emirates in 2007. From the operations area, Mr. Soto moved to the procurement area and eventually assumed the position of Procurement Manager in 2010. After a few years, he was promoted to Supply Chain Director heading the logistics and supply chain area. In January 2019, he was designated as the Procurement Director of CEMEX for the Asia, Middle East and Africa (AMEA) region. On 30 January 2019, the Corporation’s Board of Directors appointed Mr. Soto as Procurement Director of the Corporation effective on January 30, 2019.
Dom Antonoine B. Fortin, Filipino, is a certified public accountant. He obtained his Bachelor of Science degree in Accountancy in 2008 from Silliman University. His professional career started as an associate with SGV & Company (Ernst & Young) in 008. From then, Mr. Fortin held various positions in accounting, finance, audit, and information technology within diverse industries of local and multinational companies. He was an Internal Audit Manager of SM Investments Corporation from February 2016 to September 2018 and Internal Control Manager of Taisho Pharmaceuticals Philippines from September 2018 to October 2019. In November 2019, he joined CEMEX Philippines as the Internal Control Manager. On June 1, 2022, Mr. Fortin was appointed by CHP’s Board of Directors as the Internal Auditor.
Jannette Virata Sevilla, Filipino, obtained her Bachelor of Laws and Bachelor of Arts (cum laude) degrees from the University of the Philippines. She was admitted to the Philippine Bar in 1988 and the New York State Bar in 1996. She is currently engaged in the private practice of law, and is also an external legal consultant of CEMEX Asia Pte. Ltd.—Philippine Headquarters. She was previously employed as Regional Legal Counsel for Asia and Vice President for Legal for the CEMEX Philippines group of companies until November 2008. She was formerly a Senior Associate Attorney at Carpio Villaraza & Cruz Law Offices; a Director in the Office of the Chief Presidential Legal Counsel, Office of the President of the Republic of the Philippines; an associate attorney at Bautista Picazo Buyco Tan & Fider Law Offices; and a Law Clerk/Confidential Attorney, Office of Associate Justice Irene R. Cortes, Supreme Court of the Philippines. Ms. Sevilla is currently the Corporate Secretary and Compliance Officer of the Company.