Vision

As a member of the CEMEX Group, we have adopted CEMEX’s unified global guiding principle— “OUR VISION,” which includes the following core statements:

Purpose
We expect to make the future better for our people, our customers, our shareholders, and the communities we interact with. We address society’s growing needs by offering high-quality products and innovative solutions. We expect to drive sustainable development and improve the lives of people and communities around us by developing and delivering what we deem to be the best solutions in cement and concrete.

Mission
We seek to create sustainable value by providing industry-leading products and solutions to satisfy the construction needs of our customers.

Ensure Safety

We make safety a personal responsibility and hold each other accountable for safe acts and behaviors, ensuring that nothing comes before the health & safety of our people, contractors and the community.

Focus on Customers

We build close customer relationships that set us apart from our competitors by listening to our customers, understanding their challenges and providing valuable solutions.

Work as One CEMEX

Leveraging our global knowledge in our local markets is our competitive advantage; we share ideas globally to maximize our individual contributions.

Act with Integrity

We act with honesty and transparency in all our interactions because we care for our people, for our communities and for our natural resources.

Fostering Innovation

We stay curious, search for new ways to disrupt and improve the future of our industry. We research and adopt new trends, technologies, and business models. We pursue an entrepreneurial mindset by testing new solutions, embrace risking, learning from failure, and iterating fast.

Embracing Diversity

We respect and value the differences among individuals. We create and promote an inclusive and safe environment where everyone feels supported, respected, and valued. We embrace diverse perspectives and experiences. We strive to create equal treatment and opportunities by keeping an equity mindset.