CEMEX Go digital platform to transform customer experience
CEMEX Go digital platform to transform customer experience
With the age of digital technology changing the way Filipinos live, play, work, and do business, global cement manufacturer CEMEX Holdings Philippines will soon launch an innovative digital platform in the country to elevate the building materials industry’s standard in delivering superior experience and services for Filipino customers.
CEMEX Go is positioned as a tool that adds value to customers’ businesses by enhancing their operating efficiency and competitiveness. Through the first-of-its-kind, fully digital customer integration platform, customers can get more businesses done in less time by being able to transact and interact with CEMEX anytime, anywhere using their mobile devices.
The simplified processes and shift from manual to digital reduce customers’ administrative burden and allow them to focus more on strategy, growth opportunities, and other business matters. Currently, over 10,000 customers have already embraced CEMEX Go across three continents which cover close to a quarter of CEMEX’s customer base worldwide. By the end of 2018, it is expected to be available in all of CEMEX’s geographies, including the Philippines, serving approximately 45,000 customers.
“A customer-centric mindset is at the core of our relentless pursuit of continuous innovation and improvement. This is why CEMEX Go creates an experience that is superior to anything that has been provided in the past and is a pioneering platform in the global building materials industry,” explained Ignacio Mijares, president and CEO of CEMEX Holdings Philippines.
To be launched in the Philippines in September 2018, CEMEX Go is set to lead the digital transformation of the country’s construction industry in terms of customer experience. The platform offers four pillars of benefits for customers such as better accessibility, efficient tracking of accounts, transparency, and enables printing of documents such as invoices, official receipts, among others.
Covering the full customer journey, CEMEX Go allows customers to place orders, review their history of transactions, track their shipments real-time via GPS, receive instant notifications of their order status, adjust their orders, and enjoy full visibility of all the information they need to better manage their business. In short, with CEMEX Go, customers will be able to do in minutes what historically has taken hours, all in just a few clicks away.
“In these interconnected times, CEMEX Go places the power to succeed in today’s fast-paced and dynamic market in the hands of our customers through greater productivity, transparency, and efficiency,” said Mijares. “We will continue to lead the digital transformation in our industry by applying the latest technologies to improve our delivery of personalized experience and benefits, and move us closer to our customers worldwide.”
CEMEX Go is a CEMEX R&D, Innovation and Business Development project being part of the global R&D collaboration network, headed by CEMEX Research Centers based in Switzerland.
CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future. Its high-quality products and reliable services are available in more than 50 countries worldwide. In the Philippines, CEMEX subsidiaries Apo Cement Corporation and Solid Cement Corporation produce and market a broad product mix of building solutions. These cement manufacturing plants carry the well-established cement brands APO and Rizal. More information is available at www.cemexholdingsphilippines.com.
