CEMEX Go is now live in the Philippines
CEMEX Go is now live in the Philippines
Recognizing how technology makes life and work easier and more efficient in fast-paced 21st century, global leader in cement manufacturing CEMEX Holdings Philippines recently introduced the CEMEX Go digital services platform which is another one of its innovations that reinforces the company’s commitment to be the most customer-centric building solutions provider in the country.
The launch of CEMEX Go was held at Grand Hyatt Manila Hotel in Bonifacio Global City, where over 300 Metro Manila and Luzon-based customers participated and were guided through the fully integrated services platform that pioneers the digital future of doing business in the buildings solutions industry.
CEMEX Holdings Philippines President and CEO Ignacio Mijares expressed his excitement over CEMEX Go. “To be at the forefront of innovation, we have always strived to be a dynamic company that is open to change. We continue our work to elevate what it means to deliver a superior customer journey according to how your needs change in an evolving world. This is why, with our industry and technology leadership, we bring you CEMEX Go. Let us enjoy the benefits of digital transformation. Let’s Go!” Mijares said during his welcome remarks.
CEMEX Go is positioned as a tool that adds value to customers’ businesses by enhancing their operating efficiency and competitiveness. Through the first-of-its-kind, fully digital customer integration platform, customers can get more businesses done in less time by being able to transact and interact with CEMEX anytime, anywhere using their mobile devices.
The simplified processes and shift from manual to digital reduce customers’ administrative burden and allow them to focus more on strategy, growth opportunities, and other business matters. Currently, over 17,000 customers have already embraced CEMEX Go across three continents.
The platform offers four pillars of benefits for customers such as better accessibility, efficient tracking of accounts, transparency, and enables printing of documents such as invoices, official receipts, among others.
Covering the full customer journey, CEMEX Go allows customers to place orders, review their history of transactions, track their shipments real-time via GPS, receive instant notifications of their order status, adjust their orders, and enjoy full visibility of all the information they need to better manage their business. In short, with CEMEX Go, customers will be able to do in minutes what historically has taken hours, all in just a few clicks away.
During the launch, Vina del Rosario, CEMEX Philippines Customer Experience Director, and Jojo Tan, Commercial Manager-Distribution Segment for Visayas and Mindanao, gave an overview of CEMEX Go and how it answers the evolving needs of customers.
“It’s more than just a digital tool,” said del Rosario. “It’s a product of our efforts to improve our services. Our customers are at the heart of everything we do. And part of this is ensuring that business transactions are more efficient and convenient for them.”
Initiatives such as the company’s quarterly surveys and regular monitoring of operational performance were some of the drivers behind the new platform. “These allowed us to see our processes from the lens of the customer. We needed to revolutionize how we service clients, and make it easier for valued clients to interact with us,” said del Rosario.
Roberto “Boogie” Javier, Vice President for Commercial, Institutional Segment, and Michael “Mike” Teotico, Vice President for Commercial, Distribution Segment of CEMEX Philippines expounded in detail the benefits of the digital platform which enables customers to keep in touch with CEMEX anytime and anywhere using a mobile device.
“Before, customers call, order, pay then confirm by calling again. With CEMEX Go, you can now order, pay, and track orders online using your mobile phone, iPad, desktop or laptop. You can see if your delivery has left the warehouse or has arrived at the specified site. You can configure settings to get notifications of the status of your order. You can also order in bulk and customers of your clients can view loading status and status of delivery,” explained Javier.
“It’s an exciting feature because you don’t need to follow up on orders as much as before. You have full visibility and transparency. Now, you can download your delivery receipts, invoices and other relevant documentation. You’ll be able to see your customer ledger and review payments, rebates, and adjustments through your account, real time, via GPS,” added Teotico.
CEMEX Go went live on October 15, 2018 and customers can start using it by logging in at www.cemexgo.com. Clients just have to create an account in CEMEX Go, where they can provide their customer information, payment and delivery details. Once the account is created, users can already purchase products from CEMEX.
By the end of 2018, CEMEX Go is expected to serve approximately 45,000 customers in all of the cement manufacturer’s geographies. Supported by its long-time partners, IBM and NEORIS in developing the digital platform, CEMEX Go is a CEMEX R&D, Innovation and Business Development project being part of the global R&D collaboration network headed by CEMEX Research Centers based in Switzerland.
CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future. Its high-quality products and reliable services are available in more than 50 countries worldwide. In the Philippines, CEMEX subsidiaries Apo Cement Corporation and Solid Cement Corporation produce and market a broad product mix of building solutions. These cement manufacturing plants carry the well-established cement brands APO and Rizal. More information is available at www.cemexholdingsphilippines.com and on CEMEX Go at www.cemexholdingsphilippines.com/go.
